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Jess Coulter is a comedic storyteller who joined O Positive in 2018. She directed the high-profile “First Visitors” spot for Snickers, highlighting the perils of coming out of quarantine and named the funniest ad of quarantine by AdAge.

Jess directed AT&T’s “A Lot in Common,” ft. Demi Moore and Mila Kunis which debuted on this year’s Super Bowl and was so buzzworthy it became an answer on the iconic quiz show “Jeopardy!” The spot depicts the two A-listers at an event awkwardly discovering they attended the same high school and mistakenly thinking they’ve each won the award for Most Admired Alum. Last fall marked the debut of Jess’s short film Skincare, which she wrote and directed, with cinematography by Academy Award winning DP Robert Yeoman. The horror thriller comedy captures the plight of a woman scared of aging who becomes far scarier when she tries to prevent it which an LED light mask. Skincare was part of Hulu’s Bite-Size Halloween series.

Jess has also directed spots for IKEA, Dunkin’, Progressive Insurance, Twix, CDW and Netflix x Ben & Jerrys with Wanda Sykes, which standout for their funny stories and visual style. She was previously an award-winning creative director at BBDO NY, and has a background in improv and sketch writing/acting/directing with NYC’s Upright Citizens Brigade and The Pit, along with screenwriting and still photography.

Jess’s work has been recognized with Cannes Lions, One Show Pencils, CLIOS, Effies and AICP honors. In 2016, she was named one of Business Insider’s 30 Most Creative Women in Advertising. That same year, she was a Makers@ awardee at the MAKERS conference, an honor given to game-changing females across all industries, and was invited to attend The United State of Women Summit put on by the Obamas. She was also named to The 3% Conference and The One Club’s “Next Creative Leader,” one of 10 rising female stars in the industry.

At different points in her career, she has been a hip-hop dancer, food writer, burlesque world champion, mock fashion Instagrammer, Krav Maga fighter, jingle singer and NFL cheerleader. Today when she's not directing, you can find her writing stuff, photographing stuff and creating a wholesome home environment for her husband and three little Coulters.


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 / Ring Of Comfort




 / Iron Man


 / Ready For Football

Bud Light Seltzer

 / Pixelate Everything


 / Larry’s Landscaping


 / Visitors


 / Commune

Red Cross

 / You’ve Got Time


 / Carver


 / Drag


 / Facepaint


 / Finally Free


 / short film

Shadow woman

 / short film